Once you have watched the YouTube videos then, when you attend a Lance Gregorchuk Event in person, you will have tried and tested his Marketing and sales methods to increase your memberships and referals and as well as have your members stay longer.
At the live events you will not only learn how to become a "Black Belt" in sales and marketing but you will also learn how grow your business through expansions or Franchising and licensing.
This is a once in a lifetime event, as Lance will not tour the East Coast of the US again.
If you own a Martial Arts School then you definately need to attend one of these seminars.